Estrada Marketing

Estrada Marketing

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Services
Connexion de domaineAccessibilitéDesign de site avancé
Connexion de domaineAccessibilité

Certifications
Web designer
Développeur Vélo
Web designer
Développeur Vélo
Blake Law:
Blake Law
Joshua R. Flores, PLLC:
Joshua R. Flores, PLLC
Brian Robison, ADR Specialist:
Brian Robison, ADR Specialist
Law Office of Robert: The Law Office of Robert Tsai is a shining example of our combined capabilities at Axer Strategies and Estrada Marketing. As a legal firm needing a robust online presence, we undertook a comprehensive approach to meet their specific needs.

We began by building a powerful brand strategy and positioning, which involved developing a distinctive logo, color palette, and font design. This formed the basis of a brand board and style guide, which was compiled into a user-friendly Canva brand kit.

Next, we turned our attention to the website strategy & execution. Following a detailed SEO audit, we crafted a tailored content and SEO strategy, optimizing their online visibility on key search engines via the set-up of SEO platforms like Google Search Console, Bing Webmaster, and SEMrush.

Our team also designed and implemented a marketing automation strategy. This involved setting up analytics tags, facilitating monthly reporting, and claiming external listings for maximum reach. Additionally, we laid out a social media strategy, an email marketing plan, and designed business cards, email signatures, letterheads, and envelopes, keeping a consistent brand image across all touchpoints.

Knowing the importance of visual appeal, we also organized a photoshoot for website photos and planned an engaging blog/content strategy. This was supported by a client testimonial acquisition plan to further enhance their credibility and online reputation.

Special attention was given to local SEO strategy due to the nature of their business, and an online advertising strategy was deployed to drive traffic. Bi-weekly progress meetings ensured alignment and transparency throughout the project.

The result was a holistic digital transformation that has empowered the Law Office of Robert Tsai to effectively engage with their target audience, fortify their online presence, and foster business growth.
Law Office of Robert
Patterson Law Firm: At Axer Strategies and Estrada Marketing, we were honored to provide a full suite of digital marketing services to The Patterson Law Firm, a renowned legal practice with specific branding and online presence needs.

Our journey began with the design of a unique and professional logo that reflected their brand ethos. We created a distinctive color palette and font design, ensuring brand consistency across all platforms. These elements came together in a comprehensive brand board and style guide, offering an easy reference for all future branding endeavors.

A crucial aspect of our collaboration was the website strategy and execution. We designed and developed a responsive, user-friendly website that not only provided information about their services but also resonated with their target audience. With a bespoke content and SEO strategy, we optimized their site for search engines using key platforms like Google Search Console, Bing Webmaster, and SEMrush.

Our team devised a marketing automation strategy, setting up analytics tags for tracking website performance, enabling monthly reporting, and claiming external listings to broaden their digital footprint. To further engage with their clientele, we established an effective social media strategy and an email marketing plan, creating a cohesive online presence.

Brand consistency extended to the design of their business stationery, including business cards, email signatures, letterheads, and envelopes. To further enhance their digital image, we facilitated a photoshoot for website visuals and drafted a dynamic blogging/content plan to keep their audience informed and engaged.

Our engagement with The Patterson Law Firm culminated in an effective local SEO strategy, critical for their location-based services, and a tailored online advertising strategy to drive targeted traffic. Bi-weekly progress meetings ensured the project stayed on track and in alignment with their objectives.

In summary, our partnership with The Patterson Law Firm resulted in a comprehensive digital identity that not only captured their brand personality but also positioned them favorably in the digital sphere for increased visibility, engagement, and client acquisition.
Patterson Law Firm
Slav Law, PLLC: Complete redesign and migration to Wix Studio. Created a website connected to a new CMS and expanded all the service area pages. The website is fully SEO optimized and completely responsive. 

We've grown an expertise in law firm websites.
Slav Law, PLLC
Hassell Family Law: We've successfully executed a holistic marketing and brand development project for Hassell Family Law, focusing on creating a robust digital presence and enhancing client engagement. Key highlights of our services include:

Brand Development: We crafted a distinctive brand identity for Hassell Family Law, anchored by the "Smarter Path For Your Divorce" slogan. This included designing a logo, selecting a color palette, and establishing a brand voice that resonates with the firm's values and target clientele.

Website Development: Our team developed a user-friendly, responsive website that effectively communicates the firm's services and ethos. The site features a clear navigation structure, professional design, and integrated contact forms for enhanced user experience.

SEO Services: We implemented a comprehensive SEO strategy tailored to local and broader markets, focusing on keyword optimization, content creation, and on-page SEO enhancements. This strategy aimed to improve the firm's online visibility and search rankings, particularly in Montgomery and Harris Counties.

Content Strategy: The development of an extensive content plan, including blog posts and resource materials, was pivotal. This strategy emphasized educating and engaging potential clients while reinforcing the firm's expertise in family law.

Digital Marketing Initiatives: We established a consistent social media presence across platforms like Facebook, Instagram, LinkedIn, and Google My Business.

Client Engagement and Automation: Automated marketing systems were implemented for efficient lead management and client follow-ups. Email marketing campaigns, including newsletters and birthday emails, were designed to maintain engagement and build client relationships.

Through these efforts, Hassell Family Law now boasts a strong, cohesive brand and a dynamic online presence, poised to attract and engage clients seeking knowledgeable and compassionate legal services in family law.
Hassell Family Law
The Barbee Law Firm Branding & Marketing Strategy: Client: The Barbee Law Firm, a distinguished family law practice in Houston, Texas, specializing in complex legal matters including divorce, child custody, and asset division.

Objective: To establish a robust online presence for The Barbee Law Firm, emphasizing their expertise and client-centric approach in family law.

Key Highlights:

SEO Optimization: Implemented a comprehensive SEO strategy tailored to family law. This included keyword research focusing on high-volume and high-converting terms relevant to the firm's specialties, such as "Texas divorce law," "child custody expert," and "complex asset division." Meta descriptions and title tags were crafted for maximum search engine visibility, ensuring the firm appears prominently in relevant searches.

Branding and Messaging: Developed a cohesive brand narrative that resonates with the firm's target audience. Emphasized the firm's commitment to guiding clients through challenging times with expertise. This narrative was consistently applied across all digital platforms to strengthen brand recognition.

Website Content and Structure: Started from scratch and aligned with SEO best practices while maintaining a client-friendly tone. Each service page, from Divorce to Mediation, was carefully crafted to address potential client concerns, showcase the firm's expertise, and encourage engagement.

Keyword Research and Optimization: Extensive keyword research was conducted to identify relevant search terms for the legal field. This research informed the creation of optimized meta descriptions, title tags, and headers to enhance the website's visibility on search engines.

Google My Business Profile: I crafted a concise description of The Barbee Law Firm, PLLC to be used on the Google My Business profile, highlighting key information about the attorney and her services.

Outcome: The Barbee Law Firm now enjoys enhanced online visibility, attracting a larger client base while effectively communicating their expertise in family law. The firm's website not only ranks higher in search engine results but also offers a user-friendly experience, reflecting the firm's professional image and client-focused values.
The Barbee Law Firm Branding & Marketing Strategy

À propos
Estrada Marketing builds brands and websites for Texas law firms. Four fixed-price packages take a firm from a free diagnosis through a full launch. Rapid Start at $2,500 for a firm that is open with nothing online yet. Foundation Wave at $4,500 when the brand and the site are both wrong, or both missing. Firm Launch Sprint at $12,500 when the name, the mark, the site and the launch all have to land on a date you can plan around. Rebuilds are scoped and quoted to the firm. Every price is agreed in writing before the work starts, and the firm owns what it pays for. The engagement ends. An optional growth retainer runs $1,500 to $2,000 a month, and no build depends on taking it. Most of the work is family law, estate and probate, and dispute resolution. You talk to the person doing the work. No open-ended retainers as the main product, no ad management, no social media programs. If ongoing channel management is what your firm needs, we will say so in the first conversation and point you somewhere better suited.... 
TX, US
English
Plateformes :Wix & Wix Studio
Web designer expert (2025)
Développeur Vélo (2024)

Services

Web design (4)

Tâches spécifiques (7)

Marketing promotionnel (4)

Design graphique (4)

Design de site classique

Obtenez un site basique incluant un thème.
À partir de 2 500 $

Design de site avancé

Obtenez un site avec des visuels personnalisés, des fonctionnalités avancées, et bien plus.
À partir de 12 500 $

Refonte de site

Obtenez un nouveau thème et un nouveau design pour votre site.
À partir de 4 500 $

Migration de site

Utilisez vos graphismes et votre contenu existants sur un nouveau site Wix.
À partir de 4 500 $