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Abigail Fowler Designs, LLC
Abigail Fowler Designs, LLC
Arkansas & NYC based graphic designer, marketer, and branding expert.
4,9
 
(28)
40
projets complétés
AR, US
English
Site internet

À propos de Abigail Fowler Designs, LLC

With our 2 years as Wix partners, the Abigail Fowler Designs team has built over 40 new websites, logos, brand kits and more for people like you. Whether you're an expert business owner, fresh start-up, side-gig, or simply needing a good portfolio to nail an interview, we have you covered. Our goal is to help everyone shine in their own way! No one has the exact same lifestyle, so we don't believe a business' brand should be cookie cutter to anyone else's as well. Let us show you what you're capable of when we shine a spotlight perfectly on your work. ...

Projets à l'affiche (11)

NYC Marketing Firm: This client had a great portfolio, but no way to showcase it in an elevated manner. We rebranded with a logo redesign and photography style change, sourced photos from multiple news articles their events were mentioned in as well as pulling from their clients, and crafted a new website as well as social media marketing campaigns. The new site comes with landing pages for their partnered venues to show to their own A-list clients. Our efforts with their social media has grown their following by around 16% steadily each month.
Award Winning Author: Ace Collins is a Christy Award winning author who has sold 2 million copies of his books.... however those books have never seen an author website. With over 40 years of experience and 100+ books written, we focused on making this new brand of "Ace Collins" a database for his previous work. There's nothing more magical to an avid reader than falling in love with an old book.... only to find out the author has written loads more. As Ace is also an expert on WWII, Christmas, and Film Noir to the point BBC, Vice Magazine, Turner Classic Movies and more call him for reference points; we wanted his brand to showcase his knowledge of the 20th century. Iconography is representative of the art deco movement while the color scheme hints towards old book pages and film noir art. We formatted a custom excel file for his books to craft a database that not only gives a page to each book, but also has direct buy links for audiobooks, kindle editions, and physical copies. It took a few days, but we sourced as many as we could from the publisher's page in order to give the author the best ROI for the links. The rest go to Amazon in order to boost his listings through there with their easy-to-review-after-purchase protocols.
Colorado Nutrition & Fitness: Denali had a logo and website, but was in definite need of an upgrade. Initially, we were going with a black and white theme. As we offer complimentary brand books with certain website packages, though, our dive into how she wanted her brand to look made us quickly realize a pop of color was needed for her bright personality! We finessed her logo and added iconography to the site to elevate her work. The icons resemble her chosen script font with their line drawings that ebb and flow similar to movements while cardio training. To ensure her brand was cohesive, but keep to her photographer's guidelines of not altering their work, we added more photos in which were edited with a color scheme to blend the full look together. Denali has a lot of methods to her training, so what could have been a very complicated website has a very simple viewing process due to our efforts streamlining the UI experience. She opted to have us build the site, but manage it herself, which meant all her updated podcasts would be linked on her own. To help her succeed, we made an easy-to-use upload system for each podcast link, sent tutorial videos, and had a zoom call to further discuss it all. She has thrived with her new site and we're so happy to see it!
Louisiana Craft and Antique Market: This Louisiana monthly craft and vintage market loved the logo they had, but wanted a full rebrand and easy-to-use site. The only thing they wanted to keep from their site was a map of their booths for vendors to easily view. We started with taking the colors from the logo and updating the hues of each color slightly to create a cohesive look that wasn't previously there. Instead of using a white as the base background color, a very light blue was chosen to not create such a stark contrast from the very vivid logo. Abigail drove down to Lousiana to get video and photo content for the site and meet with each vendor to get a good idea of what they needed from the site. There were a lot of aspects to the market that weren't available yet as the owners were in the midst of an expansion, so we formatted multiple pages that stayed hidden until months after the site went live and they were ready to unveil new features. Vendors can book booths on the site, customers can sign up for text reminders of the next trade days, concert tickets can be booked, merch with the market's logo on it can be purchased, and a calendar is set to show the scope of the full year's schedule. The longest process was sourcing the map from the original site. As the map was designed for a WordPress site by an obscure company in Eastern Europe, it took a few months to track down, then a few months to negotiate them reformatting the map to Wix without any extra cost. Abigail kept diligently to this until the job was completed, though. Big Creek still uses us for monthly site management to ensure the newest information about each upcoming trade weekend is available.
North Dakota Float Therapy: This small business had recently been sold to new owners who wanted to rebrand. Focusing on the holistic side of the health field, the wanted a more celestial take on float therapy. The calm darkness of their time in the tanks brought to light a more starry-eyed view of the process. Keeping the icon for brand recognition, we did a major overhaul to the little guy on their logo to modernize it in a way that would best reflect their celestial brand shift, while keeping the brand locals knew and loved. The owner has a partnership with a nation-wide branding chain which gives her memes, photos, and content to use. We sourced from the content, but edited or generated new content to keep to the brand strategy of blues, purples, and blacks. As they get a lot of questions about this process, an FAQ page was needed, but we definitely didn't want to bore with a text overload. To compromise, we continued the photography shift with videos and photos to best explain what the questions/answers discussed. They already had a system in place to book a spa session. It made sense to keep it their as the program they used was specific to their industry and had a lot more nuances as it specialized in this. To best help them, we linked the program to the new site in multiple locations on the menu and in buttons throughout the site for ease. Instagram marketing was an interest of theirs. As we are not local to the area, but it is definitely necessary to have a local presence as they are a store you must physically visit, we focused on highlighting local restaurants that fit into the lifestyle they're wanting to convey as well as memes the owner sourced in advance from their national partner. Adding in a few custom graphics from Abigail and very well-researched keywords and hashtags from our social media manager, Lauren, we've grown their following on Instagram by 53% with only 3 posts a week. The flexibility of less posts gives them the opportunity to post on the other days with content specific to what's immediately happening in the town or at their shop.
Arkansas Wedding Venue: Richwoods had a logo and site, but it was immensely outdated and simply didn't function. What was worse was that it was made in the target mindset of those 50+ although their target audience is set at engaged recent college grads. We did a bit of a "Cinderella" revamp to their entire brand all the way down to the colors used. Additionally, they had us create 1 year's worth of social media work as well as a brand book so their college interns would have a solid base to go on in ensuring the communication standards stayed consistent even if they couldn't always afford design-firm level work as their start-up ebbed and flowed with the wedding industry.

Services et tarifs

Avis (28)

4,9
 / 5
0,0
Daisha Nilsen
7 nov. 2023
Voir le projet
Abigail was so quick to respond and get my request finished; I was impressed from the start! I appreciate her attention to detail and care for the services she provides. I will be using her in the future!...
Réponse du professionnel
YOU ARE SO KIND! Thank you for your words. Please reach out if you need anything else! You're amazing to work with. ...
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Ace Collins
21 oct. 2023
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Wow! I don't know what else to say. We've spent the past year in a full rebrand, building a site to house archives of my 100 books with landing pages for each category. Then she and her employee, Lauren, went through and made over 10 different social media outlets for me! Cannot recommend her enough. She always comes through. ...
Réponse du professionnel
Thank you so much! Excited for our next projects. ...
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Ace Collins
21 oct. 2023
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Great job with all social media all around! So excited to see what she accomplishes in the next year for Facebook as well as Instagram, Pinterest, Tiktok, and Youtube....
Réponse du professionnel
Thank you so much for the review blast! Haha it is much appreciated!...
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Ace Collins
21 oct. 2023
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Phenomenal work spending a year building up my Instagram. She took my follower count from 1 to 320 in 5 months without paying for followers or following accounts that didn't match my target audiences. ...
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Ace Collins
21 oct. 2023
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The photos were great for my brand! They weren't really "me," as I write murder mystery novels AND family Christmas books, but her goal was to sell more murder mystery novels, so I had to look more stoic than I normally am. It was a great experience to be guided by Abigail and see how she made it match perfectly for the site. ...
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Ace Collins
21 oct. 2023
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I didn't realize what a "brand" really was until this for an author. She did a great job making a visual representation of it all!...
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Ace Collins
21 oct. 2023
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Amazing quality as always! She sourced photos of all 100 of my books, made mock ups in homey settings for social media, and cropped them to work best on the website. ...
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Ace Collins
21 oct. 2023
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Needed a simple logo so that the book covers could have a dominant presence in our branding. She didn't disappoint!...
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Ace Collins
21 oct. 2023
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Truly great work with setting up my email subscription footer on my website, spending a year generating emails from social media marketing, and now a full email campaign has been created for the holidays!...
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Ace Collins
21 oct. 2023
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Great job getting this all together! She used my written works to craft verbiage that would help my site and marketing efforts by her team go hand in hand. Her social media manager, Lauren, did fantastic work implementing things onto Instagram. Great team work all around!...
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Ace Collins
21 oct. 2023
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Phenomenal job! I needed a database as my work, but she also suggested categorizing them based off genre and making landing pages to help with "funnel marketing." I don't know what most of those marketing terms mean, but she got it done and did a great job prepping the site for the holiday season. ...
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Ace Collins
21 oct. 2023
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I use a very old domain system from the 90's. It took a few days to get them to hand over the rights to connect the domain, but Abigail was intensely attentive to it all. ...